M
Metrica

Audiences

Manage and analyze your audience segments

Segment Distribution

High-Intent Shoppers4.3K
Returning Visitors8.6K
New Signups (30d)3.6K
At-Risk Churners1.2K
API Power Users1.9K
Enterprise Accounts342

High-Intent Shoppers

Users who viewed pricing 3+ times and started checkout

4.3K

total users

18.3%

Engagement

94.2%

Avg Session

12m 45s

Viewed pricing 3+Started checkoutAccount age > 30d

Returning Visitors

Users who visit 3+ times per week with consistent sessions

8.6K

total users

12.1%

Engagement

87.6%

Avg Session

8m 32s

3+ visits/weekConsistent sessionsFeature usage > 3

New Signups (30d)

Users who signed up in the last 30 days and completed onboarding

3.6K

total users

24.7%

Engagement

68.4%

Avg Session

6m 12s

Signed up < 30dOnboarding completeEmail verified

At-Risk Churners

Users whose activity declined 50%+ in the last 30 days

1.2K

total users

8.4%

Engagement

23.1%

Avg Session

1m 48s

Activity down 50%+Last 30 daysPreviously active

API Power Users

Users who primarily interact via API with high call volume

1.9K

total users

31.2%

Engagement

76.8%

Avg Session

3m 05s

API calls > dashboardAPI key activeWebhook configured

Enterprise Accounts

Organizations on Enterprise plan with 10+ team members

342

total users

9.6%

Engagement

91.4%

Avg Session

14m 22s

Enterprise plan10+ membersSSO enabled
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